Hilton Enters 100th Year with Record Growth
Hilton is riding a wave of record-breaking growth and development.
The hotel giant has just released a flurry of new data showing that 2018 marked its fourth consecutive year of such momentum, which included new deals signed, construction starts and new openings.
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The company is also celebrating the achievements of its many corporate responsibility goals and its continued World’s Best Workplace title.
“Hilton was founded on the noble premise that travel can make the world a better place, and 100 years into our journey, this premise still guides us today,” said Christopher J. Nassetta, president and chief executive officer, Hilton. “We have big plans to continue to grow, innovate and positively impact the world around us, and we expect that 2019 will be our best and most dynamic year yet.”
The company recently unveiled The Hilton Effect, a white paper designed to showcase what it calls “the world-changing influence” Hilton has had during the past century with guests, team members, communities and economies.
“During our first 100 years, we have served more than three billion guests and provided $1 trillion of economic impact through a phenomenon we call The Hilton Effect,” said Kevin Jacobs, chief financial officer, Hilton. “2018 is a great example of how we used our scale and our commitment to hospitality to positively impact communities and economies across the globe.”
In addition to opening more than a hotel a day and achieving almost seven percent net unit growth, Jacobs said Hilton’s employees volunteered more than 235,000 hours across 93 countries during the company’s Global Week of Service.
Additional highlights of the company’s record growth in 2018 include:
—Growing its development pipeline to 364,000 rooms across 15 brands, supported by almost 110,000 new rooms approved in 60 countries and territories, with construction starts on 83,000 rooms totaling 184,000 rooms under construction
—Achieving almost seven percent net unit growth, which includes opening more than one hotel per day, adding more than 450 properties to surpass 5,600 properties globally with nearly 913,000 rooms in 113 countries and territories
—Unveiling Motto by Hilton, an affordable lifestyle brand designed to give guests the freedom to create their own experiences in the world’s top urban destinations including London, Boston, Dublin and Washington, D.C.
—Expanding its luxury portfolio with the launch of LXR Hotels & Resorts and the marquee openings of Waldorf Astoria Las Vegas, Waldorf Astoria Atlanta Buckhead, and Waldorf Astoria Bangkok.
—Creating more than 28,000 new hospitality jobs globally
—Extending Hilton’s signature hospitality to 166 million guests around the world
—Opening its 1,000th All Suites Brands by Hilton property with the Homewood Suites by Hilton in Pleasant Hill, California. Curio Collection by Hilton meanwhile surpassed 65 hotels opened and Tru by Hilton continued its rapid growth reaching 50 open hotels and celebrated at the Tru by Hilton Salt Lake City Airport
—Opening its first tri-branded Hilton property in Chicago at McCormick Place featuring Hilton Garden Inn, Hampton Inn and Home2 Suites
As for Hilton’s focus on travel with purpose and the impact on communities around the globe, highlights here include such efforts as launching 2030 Goals that include doubling investment in social impact and cutting the company’s environmental footprint in half.
Hilton has also become the first major hospitality company to set science-based carbon reduction targets approved by the Science-Based Targets initiative.
In addition, the company pledged to be the first in the industry to commit to sending zero soap to landfill.
All of these efforts and initiatives have earned Hilton a variety of awards and recognitions including being named as the Industry Leader on the Dow Jones Sustainability Index, North America and being recognized as the Most JUST Company in the hospitality industry on America’s Top 100 Most JUST companies by Forbes.
Hilton also debuted as the only hospitality company on FORTUNE’s Change the World List and was awarded 2018 Best Corporate Steward by US Chamber of Commerce Foundation.
Still striving to do more, Hilton announced an initial investment of $1 million in 2018 to drive sustainable travel and tourism in Africa.
The new data also details the company’s many efforts to impact and improve the guest experience. This includes scaling the industry-first digital key technology to more than 4,100 properties, with 7.6 million downloads in 2018.
Hilton also rolled out more than 1,800 connected rooms in 2018, with plans to bring the technology to tens of thousands of rooms across the U.S. as well as the first non-U.S. locations
And just recently, the hotel giant announced that it has teamed up with Showtime and Netflix to create a more personalized travel experience allowing guests to stream their favorite Netflix series or movie on Connected Room televisions.