Trish McClean Joins Visit Baltimore
WHY IT RATES: McClean will be charged with the development, implementation and execution of consumer-facing campaigns. —Janeen Christoff, TravelPulse Senior Writer
Visit Baltimore, the official destination sales and marketing organization for Baltimore, has named Trish McClean as its new director of brand marketing responsible for the development, implementation and execution of consumer-facing campaigns to position Baltimore as a world-class meetings and leisure destination.
McClean, a seasoned marketing professional with a well-rounded background and extensive local agency experience, will lead the creation and placement of advertising and the development of content in support of Visit Baltimore’s mission, vision and current strategic priorities. She will also direct social media initiatives and will contribute to the development of publications including the Meeting Planner Guide and semi-annual Visitor Guide.
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McClean most recently served as group strategy director at Baltimore-based creative agency Planit, where she was responsible for setting strategic foundations for clients’ campaigns, crafting marketing plans and conducting research for a variety of consumer and B2B brands. She also served on the firm’s senior leadership team and managed a high-performing department of marketing professionals.
Throughout her career, McClean has worked with well-known local and national brands including the Baltimore Symphony Orchestra, Boordy Vineyards, CSX Transportation, Kleenex Facial Cleansing, the Maryland State Lottery, McDonald’s Restaurants, the National Aquarium in Baltimore and Port Discovery Children’s Museum.
McClean is a graduate of the University of Maryland College Park and has completed master’s coursework in marketing and organizational development at Johns Hopkins University. She currently sits on the board of the Baltimore Urban Debate League. McClean resides in Lutherville, Maryland with her family.