CNN Plus launches with Reddit-like interactive Q&As
A screenshot of CNN Plus’ interface.Image: CNN Plus
CNN’s premium streaming service launches today. The service, CNN Plus, will debut with about a dozen weekly shows, more than a thousand hours of on-demand content, and a Reddit-like interactive tool for asking reporters and guests questions about the day’s biggest news. It’s a major bet on viewers being willing to pay not just for news but for more news — and that the CNN brand can beat out other often freely available options.
CNN Plus isn’t just a digital library for coverage from its cable sibling. Available on Amazon Fire TV, Android phones and tablets, and Apple devices, the app will launch with new shows from Audie Cornish, Anderson Cooper, and Jake Tapper, among others.At its core, it’s a product for people who — god help them — need a dedicated streaming service for news coverage that goes beyond what’s already available through paid newsletters, documentary services, and CNN’s existing 24-hour nonstop channel.
“We view CNN Plus as being additive. It’s a totally new thing that’s a complimentary product to CNN on linear television,” Robyn Peterson, chief technology officer and SVP at CNN, said during a demo of the product. “It’s not really a second newsreel.”